Internet solutions for getting new customers and reducing marketing costs
Presented by Lic. Liliana Elena González Castro

Why should you use the Internet to build your business?

The Internet is a very powerful marketing tool if you know how to use it. Having professional presence on the Web increases the opportunities for getting new customers and reduces marketing costs.

Every day more people are connected to the Web, and every day it is easier to buy a computer. Educational systems incorporate computers and the Internet to their obligatory systems. We have to admit it, "the Internet is exploding all around us".

The Internet is like gigantic yellow pages, without borders of course. Every day more people use the Internet to buy items, hire services or to get information. Do you want to be outside of this "gigantic yellow pages"?

You can join the Internet through an advertisement, a Web page, an interactive site or a virtual store. The most important thing is that people will find your business.

YOUR BUSINESS WILL BE OPEN 24 HOURS A DAY

Your customers can have access to your site to check the products or services that you offer, or the address, phone nimber, and location of your business 7 days a week, 365 days of the year.

YOU'LL BE ONE STEP AHEAD OF YOUR COMPETITORS

There are hundreds of businesses that haven't thought about getting a Web page (yes, your competitors). Now you have the chance to be a cyberspace pioneer.

PERMANENT CATALOG OF PRODUCTS OR SERVICES

If you are a real estate agent, own a construction company, a gift shop, etc., you can show your works, products or services on your web site and send your customers to your page.

YOUR BUSINESS WILL BE INSTANTLY EXPOSED TO THE WHOLE WORLD

No matter your geographic location, your business will be exposed to the entire world making your expansion possibilities unlimited.

REDUCE YOUR MARKETING COSTS

Publicity in radio, television, newspaper or mail are all always very expensive, as are making phone calls to your potential customers to offer products, or paying people to answer phone calls from customers. If you have your own Web site you can create ads for your customers, update regularly to show the arrival of new products, send special offers by e-mail, etc. By this method, you will save money in the following areas:

Telephones

Messaging services

Printing (offers, sales)

Staff

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